A recent survey by BookTrust, the UK’s largest children’s reading charity, found that UK mums and dads are spending nearly four times the amount of time (over 1.5 hours) engaging in screen time each day than they are reading with their children (25 mins).
The poll studied 2,000 parents of 4-11 year olds, revealing that half of parents confess to either frequently skipping pages when reading with children, finishing reading the story before the end or refusing to read a second story. Of those who admit to skipping pages, half (49%) did so because they were too tired.
To help families find the time to read together, BookTrust, alongside presenters Dermot O’Leary, Alex Jones, Mel Giedroyc and a host of other famous faces, recently called on parents and carers across the country to take part in the charity’s National Time to Read challenge. The aim was to free up ten minutes a day to share a story.
Supporting the campaign at the time, TV personality Dermot O’Leary said ‘’Those moments when my niece and I share a book, letting our imaginations run wild, are pure bliss. Although it can be a struggle to find those magical moments, it is mega important that we all find the time to read with the children in our lives, helping them unlock the joys of reading.’’
BookTrust CEO Diana Gerald said: “Regular reading helps imaginations to grow in the most fun and exciting way. Our survey shows reveals 43% of children enjoy comics and magazines, proving that it’s not just books that get them turning pages, you really can read anything, anytime, anywhere. We hope families across the country will join us in finding ten minutes to read together - it really is all it takes to make a difference.’’