Parents beware - the average child will utter their first ‘I’m bored …’ just TEN DAYS into the summer holidays.
Researchers who carried out a detailed study found while the majority of the nation’s school children are longing for the six-week break to begin, they will soon 'run out of things to do’. Even more worryingly is the fact that once the kids hit the boredom breaking point, parents can expect to hear the dreaded moan up to FOUR times every day. It also emerged more than half of parents reckon their children will start to look forward to going back to start a new school year around halfway through their time off.
Furthermore, the study also revealed the most popular replies for long-suffering mums and dads, with: “But you've got loads of toys’ coming top. “If you're so bored you can always help with the chores”, “Go and amuse yourself”, and “When I was your age I had a lot less, and I managed”, are also favourites. Overall seven in ten parents said they find it difficult to keep their kids entertained through the school summer break.
The research was carried out by Nick Jr. to highlight the channel’s summer ‘Make It and Bake It’ campaign, which encourages kids to bake cakes and treats, the best of which will be shown on the channel’s most popular shows. Virginia Monaghan, VP Creative, Marketing and Communications, Nickelodeon UK & Ireland, who commissioned the study for Nick Jr., said: “The school summer holidays can seem endless and full of possibilities when you are younger. “In reality, staying entertained for such a stretch of time can be a challenge and parents will need to get their thinking caps on for activities if they are to keep their kids busy through the seven-week break.”
The national survey, by OnePoll.com, also uncovered the top 50 ways to keep your kids entertained in the summer months. Family days out came out as the number one distraction for restless youngsters, followed by watching TV as a family, and a visit to the cinema together. Forty eight per cent of parents occupy their kids with a bit of messy home baking, while one in two play video games as a family. Just over a third sit down to play board games together. To break up the summer, 71 per cent of parents make sure they go away on holiday with their kids for an average of ten days across the break.
* Nick Jr.’s Make It and Bake It runs on Nick Jr. and NickJr.co.uk until 30th July. Featuring crafts and bakes inspired by Nick Jr.’s biggest shows such as PAW Patrol, Blaze and the Monster Machines, Rusty Rivets and Nella the Princess Knight, Make It and Bake It provides a resource for families looking for fun activities to take on across the summer holidays.